Pixel Cents - E-book
The e-book version of Pixel Cents: The Solution to Selling Digital Files for Photographers Around the World.
Photographers around the world can finally celebrate. A simple, easy solution exists where photographers can sell their digital files, increase their sales, and improve their bottom lines—all while maintaining their integrity as artists.
Pixel Cents is the solution for all those photographers struggling with the best way to sell digital files. It has the answer for those long-time pros who are wondering if they should be selling files in their portrait business; and is the answer for emerging pros who are wondering how to make a living in this business.
This book begins with a brief explanation of how photographers have run successful, profitable companies in the past. It then outlines the changes photographers need to make in our business practices to make sure that being a professional photographer continues to be a prestigious and rewarding way to make a living. And finally, it provides a mathematical formula for assigning a value to digital files – whether they are being sold to portrait clients for personal use or a local business for commercial use.
Photographers can increase their sales, improve their bottom lines and sell their digital files all while maintaining a sustainable photography business and their integrity as an artist. Let Melissa show you how.
What Photographer's are saying about Pixel Cents
"I think you’ve done photographers a great service by breaking down the considerations around a potentially thorny and evolving conversation. Nice work." - Dane Sanders, New Port Beach, CA
"Selling digital files is and always will be a controversial issue as Melissa says. But, as one photographer figures out his or her true cost of doing business, one will understand the VALUE of this “product” and realize that not pricing the files accordingly is not a sustainable business model. Melissa, is providing a solution that will definitely bring light and tools to make sure you get paid according to the VALUE of your work, expertise and talent. I think this is a much-needed book and it will help serious photographers make a decent living." - Andre Amyot, Businesscoach, www.photocoach.com
"Holy Sh*t… Great stuff! Solid, understandable and informative, Pixel Cents is well laid out and flows nicely though the industries. The CPP concept provides a much needed solution for both portrait and commercial photographers. Spectacular work!" - Craig Minielly, Aura Photographic, www.auraphotographics.com
"I would encourage all photographers serious about their businesses to read this book. Melissa has developed an excellent method of getting over the issue of selling digital files to customers, not only without devaluing current products but also adding to the value of your current sales. I have always avoided selling digital files but it is getting increasingly difficult nowadays to sell only physical products to the majority of my customers. This is a great model to work to and I can see huge benefits to my business. In fact maybe it should be an industry standard (for the sake of the photographic industry)." - Gregor Menzies, Azuare Photography, Dundee, Scotland
"If you're not at least thinking about the right way to charge for your digital files - you're missing out on a critical revenue stream and providing a product that your clients are demanding. Melissa's got the experience and the formula to make sure you get this done right. A win-win solution for your clients and your bottom-line." - Ryan Oakley, Photographer, Blogger: Photography On the Side, BC, CANADA
"Pixel Cents" is written clearly and brings a better understanding of the tension between the established pros and the "newbies". It will certainly help photographers who are new to the industry to understand the value of their files, what they are giving away and proposes a good working model for how to price their digital files, since the digital era is here to stay and clients want "their" files." - Melanie Dreyer, Photographer, BC, CANADA
"AWESOME AWESOME AWESOME!!! Pixel Cents seriously looks fantastic, flows well and has all the info you need without becoming overwhelming. Every time I had a question pop into my mind Melissa answered it in one of the asides or inserts.Well done." - Heather Goldsworthy, Photographer, ON, CANADA
"Well it is that time of year when I rethink my pricing/ marketing so I went back to read Pixel Cents. It made a lot of 'cents' to me! I love the strategy as well as how to answer client questions! No more 'sad face' from my clients as I will use the guide to price my files along with printed products for a win win! Thanks for creating such a logical approach to selling digital image files!" - Louise Vessey, Light and Vision, Charlottetown, PEI, Canada